The Low-Down: Malls Test Mobile Apps To Aid and Reward In-Store ...

Faced with growing on-line purchasing that is cutting into their traffic and sales, shopping malls are testing mobile apps that guide shoppers to their destinations and reward them with discounts. This is part of the convergence ... Australia-based Westfield Group introduced a free app for the iPhone last year and for Research in Motion Ltd.'s Blackberry device last month that provides a mall directory, parking-spot marker and movie showtimes. The app, which it developed ...